The following is a corporate design made for a fictional firm called from95.

In the process of finding the graphic identity of the brand it has been important to see how simple it is possible to make a design, without it getting boring.

This can be seen in the choice of a Sans-serif typeface, and the very simple logo. The three lines of the logo is created by the length of the three lines in the tag-line. All the elements of the logo are in this way tied together in a geometric context.

This project has been the preliminary work of my own graphic identity, which can be seen in relation to colour, composition and overall graphic aesthetics.


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