The following is a corporate design made for a fictional firm called from95.
In the process of finding the graphic identity of the brand it has been important to see how simple it is possible to make a design, without it getting boring.
This can be seen in the choice of a Sans-serif typeface, and the very simple logo. The three lines of the logo is created by the length of the three lines in the tag-line. All the elements of the logo are in this way tied together in a geometric context.
This project has been the preliminary work of my own graphic identity, which can be seen in relation to colour, composition and overall graphic aesthetics.