from95

The following is a corporate design made for a fictional firm called from95.

In the process of finding the graphic identity of the brand it has been important to see how simple it is possible to make a design, without it getting boring.

This can be seen in the choice of a Sans-serif typeface, and the very simple logo. The three lines of the logo is created by the length of the three lines in the tag-line. All the elements of the logo are in this way tied together in a geometric context.

This project has been the preliminary work of my own graphic identity, which can be seen in relation to colour, composition and overall graphic aesthetics.

copyright

2019 kasper friis egelund, all rights reserved